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About Us

The Willamette Valley Visitors Association's (WVVA) mission is to build awareness for the Willamette Valley as a premier year-round travel destination through marketing, sales and destination development. Comprising six visitor associations, WVVA serves as the regional destination marketing organization for the Willamette Valley, driving visitor expenditures and economic impact to all parts of the region.

Willamette Valley Visitors Association


PO Box 5247 Salem, OR 97304

Dawnielle Tehama

Executive Director

Dawnielle Tehama brings a wealth of experience to her role as WVVA's executive director. She has worked with public lands groups; state and county parks; national parks and monuments and federal agencies. Her branding, strategy, creative development, and media background allow her to promote the Willamette Valley's beauty and bounty in an ethically responsible and sustainable way. She is also the proud mother of two teenage daughters.


Katie McFall

Deputy Directory

Katie McFall began working with WVVA through the AmeriCorps RARE (Resource Assistance for Rural Environments) program. As the Deputy Director of Destination Development and Outdoor Recreation she is responsible for planning, organizing, directing, and managing activities related to tourism programs within the Departments of Destination Development, Outdoor Recreation, and Community Relations at the stakeholder level. McFall oversees the Destination Development Program division and works to develop strategies that support and enhance the region's tourism industry                                                           


Jessy Fabrizio-Stover

Outdoor Recreation and Global Sales Coordinator

Jessy Fabrizio-Stover began working with WVVA as an AmeriCorps RARE (Resource Assistance of Rural Environments) in 2020. Within Outdoor Recreation Development, Jessy identifies and highlights recreational opportunities throughout the Valley to build a stronger, more diverse outdoor recreation network throughout the region. Additionally, as Global Sales Coordinator she promotes the Willamette Valley domestically and internationally as a premier, year-round travel destination.



WVVA welcomes a new Board President, and a new position, Deputy Director of Destination Development and Outdoor Recreation.



The entire Willamette Valley is represented through board membership: South Clackamas County (Clackamas County Tourism), Yamhill County Tourism Partnership, Marion and Polk Counties (Travel Salem), Linn County (Albany Visitors Association), Benton County (Visit Corvallis), and East Lane County (Travel Lane County).

Our organization has worked with The International Board of Credentialing and Continuing Education Standards (IBCCES), a global leader in online training and certification programs, to be designated as a Certified Autism Center™ (CAC). Our staff has completed training and certification in best practices when assisting autistic individuals. By undergoing additional autism-specific training, the goal is for our team to be better equipped to provide better service and experiences to all. Click to  learn more about Certified Autism Center™ 

Your adventure begins with the official Willamette Valley Travel Guide. Request your complimentary printed guide or download a digital guide today.

©2023 Willamette Valley Visitors Association

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