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industry resources
industry resources

The Willamette Valley Visitor Association inspires visitors from around the world to travel to the Willamette Valley to sip award-winning wines, sample fresh fare, and enjoy our outdoor experiences — to the tune of nearly 6.8 million overnight trips annually.  In partnership, our industry and your business can help boost the tourism economy in Oregon. Learn about our funding opportunities and budgets, and subscribe to our industry enews to learn how you can help support tourism in your community.

Meet our staff and our board of directors representing each county in the Willamette Valley region.


Join us and help create an inclusive, safe place for people from all walks of life to enjoy the Willamette Valley. Learn more about our initiatives and how you can get involved.


We are developing programs and resources to make regenerative and sustainable practices part of our culture. Learn how you can get involved, explore resources you can put into practice today, and how you can enroll your business.


WVVA participated in a program designed by the Transformational Travel Council and a team of tourism development practitioners. Read the full program report that includes insights on how to build participant and community understanding of transformational travel practices and regenerative development for tourism.

download report

Now that you’ve seen the new brand identity, download the new assets and the brand standards guide to use our reimagined logo in your marketing efforts.

Download the Toolkit

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WVVA Achieves Training Completion with VisitAble, Paving the Way for Inclusive Tourism

April 2024 - The Willamette Valley Visitors Association (WVVA) is proud to announce that it has achieved 100% training completion for its staff and contractors through VisitAble’s Advocate Certification program. This milestone represents WVVA's commitment to inclusive tourism and accessibility in the heart of Oregon. Visitable Press Release. VisitAble is a leading provider of disability inclusion and awareness training programs for organizations in the tourism and hospitality industry. To learn more about VisitAble, visit their website at ( 

certified autism centerâ„¢

WVVA has worked with The International Board of Credentialing and Continuing Education Standards (IBCCES), a global leader in online training and certification programs, to be designated as a Certified Autism Center™ (CAC). Our staff has completed training and certification in best practices when assisting autistic individuals. By undergoing additional autism-specific training, the goal is for our team to be better equipped to provide better service and experiences to all. Click to  learn more about Certified Autism Center™

connect with us

Questions or want to get involved in Willamette Valley tourism, contact

You can also connect with us on our LinkedIn page.

Your adventure begins with the official Willamette Valley Travel Guide. Request your complimentary printed guide or download a digital guide today.

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