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Hispanic Culture
Hispanic Culture

Across the Willamette Valley, thriving Hispanic and Latino communities produce some of our region’s best cheese, ciders, beers, and—of course—savory dishes. They also put on annual events that celebrate and showcase their cultures. Here’s how you can connect with these cultures their contributions, and their celebrations on your next trip to the Willamette Valley.

The communities of Salem, Woodburn, and Silverton are home to a thriving Latino population that showcases popular restaurants, wineries, cider makers, and annual celebrations.

Check out our guide to Hispanic-owned stops in the region, along with overnight stays for an exciting weekend.

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Don Froylan Creamery began as a home-based cheese business in the early 2000s—and today, the queseria produces 11,000 pounds of traditional Mexican cheese each week at its creamery in Salem.

Learn about how the creamery has grown—and what you can try at the Don Froylan eatery today.

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Salem's own Xicha Brewing is the only Latino-owned-and-operated brewery in Oregon—and has crafted a community around its filling food menu, easy-drinking beers, and regular lineup of fun events.

Learn all about Xicha Brewing, from the brewery's earliest days to how it's become a cornerstone of the community across three bustling locations in Salem and Eugene. 

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The Willamette Valley is home to a large Hispanic and Latino population—one that has become an essential part of the region’s thriving wine industry. Hispanic and Latino families have launched award-winning wineries and that rank among the region’s top stops today.

The Salem area is home to a thriving Latino population—and offers plenty of fun ways to celebrate National Hispanic Heritage Month. Learn about the community's food, drinks, and more.

La Familia Cider (Gonzales Family) - Salem

Inspired by traditional agua fresca, La Familia Cider creates an interesting twist on Oregon traditional ciders by combining the flavors of Mexico.

Ever wonder how creamy and savory queso is made, or where it comes from? Check out Don Froylan Creamery to see for yourself.

Being the Pacific Northwest’s only Latinx-owned brewery, Xicha brings the PNW authentic Latin American food and drinks.

Looking for a fine experience to combine the love for Willamette Valley wines, and authentic Latin food? Corozon Wine Bar is this experience.

Explore Tacovore, a fun and friendly restaurant in Corvallis and Eugene. With unique and interesting flavors, Tacovore will not leave your tastebuds dry.

Your adventure begins with the official Willamette Valley Travel Guide. Request your complimentary printed guide or download a digital guide today.

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